Internal · Partner Sales Kit
Vessa Partner Kit
Eren's field playbook — how to open, handle objections, and sign a location partner
00 — The core idea (read first)
You're not selling surgery. You're handing them free extra income.
Eren never sells to the customer. Eren sells to the owner/manager. The pitch is always the same: "I'm giving you a no-cost income channel from procedures you can't offer anyway."
Golden rule: Never say "I'll pay you per patient." That's a kickback framing. Say "marketing partnership" and "partner reward when a guest completes their trip." Same money, clean structure.
01 — The 30-second opener
"Hi — I run the US side of Vessa, we partner with accredited aesthetic clinics in Istanbul. Your clients trust you with how they look. When one of them wants something you don't do here — a hair transplant, a BBL, a facelift — right now you just lose that conversation. We turn it into income for you. You keep a brochure at reception, mention us when it fits, and when a guest actually travels and completes their journey, you earn a partner reward. Zero cost, zero effort, no risk to your own services. Can I show you how it works?"
Delivery: Warm, unhurried, peer-to-peer. Eren is a business partner, not a salesman. Leave the brochure + one-pager even if they say "let me think."
02 — Objection handling
The four things they'll say
Cannibalization
"Won't this take business away from me?"
"The opposite. We only handle surgical procedures you can't legally do here — I'm not touching your Botox, fillers or lasers. Today those surgical clients just walk out the door. This keeps them yours and pays you for it."
Trust / risk
"What if something goes wrong — it's my name on the line."
"Fair. That's why we only use accredited clinics with board-certified surgeons, and our own team meets every guest in Istanbul. There's a revision policy and 12 months of follow-up. You're introducing them to a real team, not shipping them off alone. If it ever went wrong, that's on us to handle — and we protect your reputation because it protects ours."
Effort
"I don't have time to sell surgery to people."
"You don't sell anything. The brochure sits at reception, the website does the explaining. You just mention it when it comes up naturally — 'I know a team in Istanbul, take a card.' That's it. We do the rest."
Money
"What's actually in it for me?"
"A partner reward for every guest who travels and completes their journey through your referral link. It scales — the more you mention us, the more you earn, with no cost and no downside. And it's paid only on completed trips, so it's real money, not promises."
03 — How the tracking works (explain simply)
- Each partner gets a unique QR code / link on their brochure and reception card.
- The guest scans it → lands on our page → messages us. That first contact ties them to your location automatically.
- You get a monthly statement: leads sent, trips completed, reward earned.
- Reward is paid after the guest completes their procedure and settles with the clinic — never on no-shows.
Why "after completion": protects everyone. No arguments over people who inquired but never traveled. Real trips = real rewards.
04 — One-page partner agreement (leave a signed copy)
VESSA
Istanbul Aesthetic Journeys
Marketing Partner
Agreement
1Partnership.The Location agrees to display Vessa marketing materials and refer interested guests via its unique partner link. This is a marketing and display partnership, not an employment or medical referral arrangement.
2Scope.Vessa promotes elective aesthetic procedures performed by independent, accredited clinics in Istanbul. The Location does not provide, advise on, or guarantee any medical service.
3Partner reward.Vessa pays the Location a partner reward of $____ for each guest who, via the Location's link, travels to Istanbul and completes their procedure. Rewards are paid monthly, only on completed and settled journeys. No payment is due for inquiries that do not result in a completed trip.
4Transparency.Vessa provides a monthly statement of leads, completed journeys, and rewards. Either party may audit attribution records on request.
5Term.Month-to-month. Either party may end this agreement with 30 days' notice. Rewards for journeys already in progress remain payable.
6Reputation.Vessa is responsible for guest care coordination in Istanbul and will act to protect the Location's standing with its clients.
Location — name & signature Vessa — Eren [Soyad], US Partnerships Legal reminder: Bu şablon başlangıç metnidir, hukuki tavsiye değildir. Ölçeklemeden önce VA/DC/MD üçgeninde çalışan bir sağlık/iş hukuku avukatına tek seferlik opinion letter için gösterin — "cash-pay, yurtdışı, elektif estetik, display-partner" çerçevesinin temiz olduğunu yazılı teyit etsin. Bu kağıt hem sizi korur hem mekanlara güven verir.
05 — What Eren carries
- Brochures (10–15 per visit) — leave a stack for reception.
- Reception card + QR stand — small countertop piece with the partner's unique QR.
- This one-pager agreement — two copies, sign one, leave one.
- Business card — with US number, so the owner can reach a real local person.
- Phone — open the live website to show, don't just tell.
Vessa — Internal partner kit v1 · Reward amounts, names and legal terms are placeholders pending finalization.